Pure air for a healthier life
Rowenta® Air Treatment
THE ONLY AIR PURIFIER
THAT FILTERS UP TO 99.97% OF POLLUTION
& PERMANENTLY DESTROYS FORMALDEHYDE!
An intelligent system
  • Intense Pure Air is equipped with sensors that detect the level of pollution in the house.
  • According to the concentration measured, the air quality indicator changes color and the filtration speed is automatically adjusted to ensure optimum air quality.
Discover
99.97% of pollution filtered
4 filtration levels adapt to all types of pollutants:

  • The physical pollutant pre-filter intercepts the largest pollutants such as hair, dust and animal hair.
  • The active carbon filter captures odors, smoke and chemical pollutants (particularly Volatile Organic Coumpounds)
  • The True HEPA Filter is sealed on all sides and captures 99.97% of the most difficult to filter particles (size 0.3m and smaller) including fine particles, animal allergans, bacteria and viruses, dust mites, pollen, mold and others.
  • The patented NanoCaptur™ filter, a ROWENTA® innovation, is the only filter which captures and destroys formaldehyde*, the most harmful indoor pollutant.
Discover

*Tested against the main competitors' filtration technologies in an external laboratory, November 2014
Ambient mood lighting
  • Intense Pure Air diffuses a blue ambient light around the air outlet grill.
Discover
Air flow and Clean air delivery Rate (CADR)
  • Thanks to its high air flow and CADR, Intense Pure Air ensures rapid and optimum purification of each room, up to 835 sq feet for the XL model.
Discover
Silence
  • Intense Pure Air offers both high performance and silent air purification with audio output from 22dB(A) to 45dB(A) on smaller models and 28dB(A) to 52dB(A) on larger models.
  • Acoustic pressure measured at 4 feet and 11 inches from the air purifier in a semi-anechoic room
Discover
NanoCaptur™ technology
  • is the only filtration technology capable of permanently destroying formaldehyde*, the most harmful indoor pollutant. Thanks to this unique and and patented technology, Intense Pure Air is the best formaldehyde filtration technology to permanently destroy formaldehyde in the air.
Discover

*Tested against the main competitors' filtration technologies in an external laboratory, November 2014
3D Pure Air Function
  • Intense Pure Air has an adjustable air outlet grill guaranteeing the even diffusion of air throughout the room, with maximum comfort.
Discover
An easy to use interface
  • It easily allows you to :
  • Select one of 4 purification speeds
  • Set the timer to turn the purifier on or off
  • Know when to change the filters thanks to a corresponding indicator light
Discover
Dust
PollensPollens < 10 micrometers allergens
VirusFlu virus (H1N1), H3N2, H5N1
FormaldehydeThe most harmful indoor pollutant
Animal allergens2nd highest cause of allergies in the world
PM2.5Fine particles, carcinogenic according to the WHO
VOCChemical pollutants emitted by household cleaning products, decoration products...
MoldA source of allergic reactions
FormaldehydeThe most harmful indoor pollutant
Dust MitesAbout 20 million Americans have a dust mite allergy
PollensPollens < 10 micrometers allergens
FormaldehydeThe most harmful indoor pollutant
PM2.5Fine particles, carcinogenic according to the WHO
BacteriaEscherichia Coli, Legionella, Staphylococcus aureus
MoldA source of allergic reactions
Fur / Hair / FibresBathroom, bedrooms, animal rooms
FormaldehydeThe most harmful indoor pollutant
  • Indoor air,
    is on average 5 times more polluted than the air outside !

    We spend 90% of our time indoors - inside where homes are insulated and practically airtight for energy savings

    What creates a problem is that contrary to popular belief, indoor air is on average 5 times more polluted than the air outside.

    As indoor pollutants are not expelled or destroyed, they can cause health problems. Everyday exposure to these indoor pollutants may contribute to the increasing prevalence of asthma, respiratory infections, allergies and even cancer.

    Learn +
  • Indoor air,
    is on average 5 times more polluted than the air outside !

    We spend 90% of our time indoors - inside where homes are insulated and practically airtight for energy savings

    What creates a problem is that contrary to popular belief, indoor air is on average 5 times more polluted than the air outside.

    As indoor pollutants are not expelled or destroyed, they can cause health problems. Everyday exposure to these indoor pollutants may contribute to the increasing prevalence of asthma, respiratory infections, allergies and even cancer.

    Learn +
  • Indoor air,
    is on average 5 times more polluted than the air outside !

    We spend 90% of our time indoors - inside where homes are insulated and practically airtight for energy savings

    What creates a problem is that contrary to popular belief, indoor air is on average 5 times more polluted than the air outside.

    As indoor pollutants are not expelled or destroyed, they can cause health problems. Everyday exposure to these indoor pollutants may contribute to the increasing prevalence of asthma, respiratory infections, allergies and even cancer.

    Learn +
  • Indoor air,
    is on average 5 times more polluted than the air outside !

    We spend 90% of our time indoors - inside where homes are insulated and practically airtight for energy savings

    What creates a problem is that contrary to popular belief, indoor air is on average 5 times more polluted than the air outside.

    As indoor pollutants are not expelled or destroyed, they can cause health problems. Everyday exposure to these indoor pollutants may contribute to the increasing prevalence of asthma, respiratory infections, allergies and even cancer.

    Learn +
  • Chambre
  • Cuisine
  • Chambre
  • Salle de bain
IMPACTS ON HEALTH EXPLAINED BY OUR EXPERTS
View other opinions
They're talking about it
  • How Air Quality Affects Your Ability To Think

    Scientific evidence shows that breathing polluted air can impair memory and reasoning, reduce academic performance and even result in lower…

    Read
  • 44% of the U.S population lives in highly polluted cities

    More than 138 million people, nearly 44% of the U.S. population, live in areas where air pollution reaches dangerously high…

    Read
  • Pollution Where You Least Expect It

    The concept of indoor air pollution is so new that most people aren’t even familiar with some of its worst…

    Read
  • Air Pollution Is More Harmful Than Passive Smoking

    According to data from the WHO’s Global Burden of Disease project, air pollution was responsible for 3.2 million deaths worldwide…

    Read